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Third graduate placement report from Manchester Master, Lauren Hurford: An aligned Vistarite

Whilst at Brand Vista, not a day has gone by when I thought, “I really don’t want to go into work”.  In some previous jobs, I thought work was a chore. At Brand Vista I have learnt that having passion for the company and what it wants to achieve, really helps to promote a healthy working mentality. The company has thrown me into the deep end and allowed me to become a Vistarite, their values have somehow become my values and getting up in the morning is invigorating.

From the moment I walk into the office I am at one with myself. Who would have thought that a job could influence such a thing?  That’s where Brand Vista comes into play, it is a brand alignment company and you may think ‘what is that?’ but think Disney….. It wasn’t created by accident it took years of aligning the brand to the Disney vision – straight up family fun. Years of sprinkling fairy dust and goodwill gestures over its employees and visitors in order to ensure you are left feeling satisfied and “Disneyfied” and that Disney is everything and more than you expected. The reason for this is alignment, they are aligned to their vision and there is an army of employees reinforcing this. From the cleaners to Mickey and Minnie, they all play the part. Same smile, same greeting, even the same signature, no matter how many Mickey characters are signing at the park. Someone somewhere has aligned all this, and it doesn’t happen by accident…..

Cue Brand Vista, the brand alignment company, the pioneers of brand alignment, it is involved in organisations such as Alton Towers, AstraZeneca, The City of Blackpool and many more. They take a unique three stage process exploring, visioning and aligning, which all help to ensure that the companies deliver their promises.

I now want my own life to be aligned to my visions, my passions and my values on the journey to completing my masters and beyond. Ducks in a row, birds in a row and boats in a row all give me great creative insight into the minds of my fellow Vistarites and alignment.

Next time you are visiting a shop, cafe, amusement park or even a city and it wasn’t what you expected, somewhere someone has broken their promise to you as a customer, and that my friends is a serious case for alignment!

Lauren Hurford, A Vistarite signing out of an aligned placement at Brand Vista.